Marketing Your Home - Alford Realty Group, Inc.

Marketing your home is one of the most important pieces when selling your home. If not property marketed, your home may sit and sit on the market and then draw a lowball offer because it’s been sitting too long on the market. It is so important to make good decisions in how to sell your home. Nobody wants their home to take too long to sell and everyone wants the highest amount possible for their home. The question is, how exactly do you make the right choices to ensure that outcome?

The best answer is to hire the right agent! As a seller you have a very important decision to make, who are you going to entrust to list your home for sale? After all, this is your baby, it’s your BIG investment. You want it handled by someone who understands that and gives your home (and you) the attention you both deserve. Unfortunately, there are many, many agents out there who will do what I can the 3 P’s (1) Put a sign in your yard (2) Put it on MLS and (3) Pray! Now, I fully believe in the importance and power of prayer but we agents have got to earn our keep here!

I have a proven 20 step proven marketing plan that I will use in marketing your home (if chosen to be your agent). I’d be happy to share that marketing plan with you. While I do adjust it for each house and each situation just a little, the basics are the same no matter your price point.

My past seller clients send me new business by referral constantly. This is because they’ve experienced my stellar services and want their friends and family to have the same great experience they did. They know that when it comes to marketing your home, I bring real value to the home selling process. For me, there is no better billboard than a happy client!

Contact me today for a free seller consultation. I’ll be happy to review the selling process, my 20 step plan for marketing your home and provide my pricing opinion of your home. I’ll also share with you my strong track record and how most of my clients obtain 97-103% of full asking price for their homes.

Staging

You don’t get a second change to make a first impression. I will guide you in staging your home and if needed, we will bring in an professional home stager to assist. This step is very important because the better your home looks the faster it will sell and for more money!

Professional Grade Photos

Pictures are probably the most important thing in my arsenal of marketing strategies. You can count on me to provide professional grade photographs of your home. Remember, your home is seen on the internet first by about 95% of people who are looking for a home like yours. It must look GREAT! I pride myself on my pictures and will be happy to share a few with you to give you an idea of how they will look.

Virtual Tour Virtual Tour

A virtual tour of your home will be made in order to give the buyer a feel for the home in an online setting. Buyers LOVE this!

Open Houses

There are two different types of open houses. There are Broker Open Houses and Public Open Houses. They serve the same purpose but to different audiences with different affects.

Broker Open Houses – these are a great way for brokers to be able to preview your property for their clients. Remember, they have many buyers and we want them to think of your home when they are suggesting homes for their buyers to go and see. When a broker has toured an open house it sticks out in their memories and that’s a good thing!

Public Open houses – these are a great way for the general public to get to see your home. Many buyers spend their weekends out driving around looking for homes. They love to find open houses to go and see while they are out. However, there are some concerns and risks involved, not all sellers are comfortable with the general public style open house. We will discuss the pros and cons of each style with you and work out a plan and schedule that best suits your needs and desires.

Internet

This is where 95% of all buyers start their home search. Your home must be on the internet. Not only must it be there, but it must be seen in it’s best light. Great descriptions, photos, videos and many other techniques are used to make YOUR home stand out.

If you are listed with me, your home is going to be seen on over 500 websites! You will be on the major sites like Realtor.com, Trulia, Zillow, Homes & Land, The Real Estate Book, Yahoo Real Estate…. on and on… heck, even Wal-mart has a real estate site and yes, you will be on it!

Email

One of the first things I do for my listings is to send out an email to every single agent in our area with that listing on it. But that’s not where it stops – not even close. I will send out an email highlighting your home to my database of home buyers and investors. That’s reaching some 500+ additional people! In addition to that, I will put your new listing on my eNewsletter and send it out to my entire database!

Print

While many agents have given up on print marketing I still believe in the power of it and I use it regularly. I will send out announcements to the closest 75-100 people in your area to let them know about your listing. Why is that important? So that they can let others know about it! Lots of people know other people who are looking for a home in their area. I want to reach them on your behalf. Additionally, I will feature your home in my regular newsletter that gets mailed out once per month.

MLS

Your home will be in the MLS. Our local MLS is the database of every single home in the greater Charlotte area that is for sale. This is where all Realtors in our area go to look for a home on behalf of their clients. This is the number one tool that we as Realtors have on our behalf to make your home as visible as possible to other Realtors.